{"id":14,"date":"2023-09-26T07:45:56","date_gmt":"2023-09-26T07:45:56","guid":{"rendered":"https:\/\/blogtest.ocndev.com\/?page_id=14"},"modified":"2023-09-27T13:32:07","modified_gmt":"2023-09-27T13:32:07","slug":"home","status":"publish","type":"page","link":"https:\/\/blogtest.ocndev.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14\" class=\"elementor elementor-14\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7e1137 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e7e1137\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce0bafa\" data-id=\"ce0bafa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-710d389 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"710d389\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bc31d58\" data-id=\"bc31d58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-687e094 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"687e094\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Roofing Marketing Case\nStudy: 63 Extra Leads Per\nMonth From The Same\nBudget<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17313c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17313c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ceea446\" data-id=\"ceea446\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbc6d9e elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cbc6d9e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/blogtest.ocndev.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Case Studies<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef04798\" data-id=\"ef04798\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2ea289 elementor-icon-list--layout-inline elementor-widget__width-auto elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e2ea289\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">August 28, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-307bd1a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"307bd1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef69100\" data-id=\"ef69100\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-65ef6f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65ef6f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-de5ab6a\" data-id=\"de5ab6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0bf2b3 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"d0bf2b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/WR-Header-Video-2021-Fallback-Image3-1200x675.jpg.jpg\" class=\"attachment-large size-large wp-image-53\" alt=\"\" srcset=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/WR-Header-Video-2021-Fallback-Image3-1200x675.jpg.jpg 999w, https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/WR-Header-Video-2021-Fallback-Image3-1200x675.jpg-300x169.jpg 300w, https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/WR-Header-Video-2021-Fallback-Image3-1200x675.jpg-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c7c4bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c7c4bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f0c6565\" data-id=\"f0c6565\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e9dd76 elementor-widget elementor-widget-text-editor\" data-id=\"2e9dd76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Conventional wisdom says that if you want more leads from your contractor marketing efforts, all you have to do is increase your budget.<\/p><p>And although that works, most times it\u2019s possible to squeeze out <strong>more leads from the same budget<\/strong> just by making a few changes to your overall strategy.<\/p><p>That\u2019s exactly what we did for one of our customers in the roofing industry, and the<br \/>results were staggering: <strong>an average increase of 63 roofing leads each month from the same budget!<\/strong><\/p><p>So if you\u2019re currently investing money in Google &amp; Facebook ads and want to learn how you can get more bang for your buck, then keep reading\u2026<\/p><p><strong>Note:<\/strong>\u00a0This strategy works for all trades, not just roofing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1b3333 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1b3333\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-705fdeb\" data-id=\"705fdeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7067783 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7067783\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d77ddd\" data-id=\"0d77ddd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-748d9d3 title_with_border first    title_before_37 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"748d9d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Contractor\u2019s Digital<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b6774 title_with_border second  title_before_37 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f6b6774\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead Flow Checklist<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94ddef elementor-widget elementor-widget-text-editor\" data-id=\"e94ddef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need more leads? Download this <strong>77-point checklist<\/strong> of must-haves for maximum lead flow and uncover hidden growth opportunities for your contracting business!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9972b9 elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"b9972b9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1914af0\" data-id=\"1914af0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-deb733d elementor-widget elementor-widget-image\" data-id=\"deb733d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"448\" height=\"401\" src=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/div.fusion-image-element.png\" class=\"attachment-full size-full wp-image-180\" alt=\"\" srcset=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/div.fusion-image-element.png 448w, https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/div.fusion-image-element-300x269.png 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c07a73a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c07a73a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e52c5a\" data-id=\"5e52c5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56b6cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56b6cb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-33bba47\" data-id=\"33bba47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fb4b26 elementor-widget elementor-widget-heading\" data-id=\"8fb4b26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How we leveled up one contractor\u2019s\nroofing marketing strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77df2e2 elementor-widget elementor-widget-text-editor\" data-id=\"77df2e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First, a bit of context\u2026<\/p><p>A little over 8 years ago, a roofing contractor found us online and hired us as their<br \/>roofing marketing agency after liking our approach to pay per click.<\/p><p>This roofing contractor specializes in metal roof installation, operates in 3 states, and is not your average contractor.<\/p><p>They\u2019re well organized, have aggressive growth goals, and know how to turn leads into sales.<\/p><p>They gave us a modest ad budget to start, but as soon as the results started to come in,<br \/>that budget quickly doubled, then tripled, and today we manage a significant amount of money each month for them across all the major advertising networks.<\/p><p>And no, I can\u2019t tell you exactly how much we\u2019re spending.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180ead2 elementor-widget elementor-widget-spacer\" data-id=\"180ead2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08c7fe0 elementor-widget elementor-widget-image\" data-id=\"08c7fe0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"481\" height=\"245\" src=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-\u2192-giphy.webp.jpg\" class=\"attachment-large size-large wp-image-46\" alt=\"\" srcset=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-\u2192-giphy.webp.jpg 481w, https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-\u2192-giphy.webp-300x153.jpg 300w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdffb22 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"fdffb22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">source:giphy<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0008aa3 elementor-widget elementor-widget-text-editor\" data-id=\"0008aa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now here\u2019s where things get interesting\u2026<\/strong><\/p><p>With a decent budget, we knew that driving traffic to their website wasn\u2019t going to be an<br \/>issue.<\/p><p><strong>What really mattered was:<\/strong><\/p><p><span class=\"move_left_20\">The cost of that traffic<br \/>The rate at which that traffic turned into new <span class=\"under_line_border\"> roofing leads<\/span> for their business (ie: the conversion rate)<\/span><\/p><p>From experience, we knew that improving account structure and ad rank scores would<br \/>take care of the first point.<\/p><p>As for the second point, it became clear to us that if we wanted to improve the rate at<br \/>which traffic turned into leads, we would have to stop sending traffic to our customer\u2019s website and start building out dedicated landing pages in order to run ongoing conversion rate tests.<\/p><p>Now I know what you\u2019re thinking. Are landing pages really that effective?<\/p><p>Wouldn\u2019t a full-blown website do a better job of converting traffic into leads?<\/p><p>Glad you asked\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff7d4e elementor-widget elementor-widget-heading\" data-id=\"5ff7d4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The benefits of dedicated landing pages\nvs. full-blown websites<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792b112 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"792b112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"under_line_border\">The main reason for using landing pages<\/span> over a full-blown website is because they focus on one single objective that matches the intent of the ad visitors clicked on to reach<br \/>your page.<\/p><p>Also, contrary to a website, every single link on a landing page does one thing and one thing only\u2014get visitors to do what you want them to (fill out a form, click to call, start a chat session , etc.).<\/p><p>With landing pages, you can take the concept of message match (the ability of your<br \/>landing page to reflect the messaging presented in your ad) to a whole other level.<\/p><p>For instance, take this example of message match:<\/p><p><strong>An example of bad message match<\/strong><br \/>Ad copy: \u201c<em>Save 1,000$ on a New Metal Roof<\/em>\u201d<br \/>Landing page message: \u201c<em>Welcome to ACME Roofing<\/em>\u201d<\/p><p><strong>An example of good message match<\/strong><br \/>Ad copy: \u201c<em>Save 1,000$ on a New Metal Roof<\/em>\u201d<br \/>Landing page message: \u201c<em>Save 1,000$ on New Metal Roof Installs by ACME Roofing<\/em>\u201d<\/p><p>The second example is much more likely to turn visitors into leads than the first<br \/>because it delivers the information that piqued the visitor\u2019s curiosity in the first place.<\/p><p>But aside from all these benefits, there\u2019s an even greater reason to use landing pages\u2014 the ability to test!<\/p><p>Using a landing page tool like Unbounce or Instapage, we can automatically split up the<br \/>traffic we generate and send it to different page variations, allowing us to determine<br \/>which page elements convert a higher percentage of visitors into leads.<\/p><p>Here\u2019s an example of this in action from a roofing contractor we\u2019re generating leads for:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edaa3ce elementor-widget elementor-widget-image\" data-id=\"edaa3ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"737\" height=\"528\" src=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/10-Landing_Pages_vs_Websites-A_B_Testing_of_landing_pages-2.1-768x550.jpg.jpg\" class=\"attachment-large size-large wp-image-78\" alt=\"\" srcset=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/10-Landing_Pages_vs_Websites-A_B_Testing_of_landing_pages-2.1-768x550.jpg.jpg 737w, https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/10-Landing_Pages_vs_Websites-A_B_Testing_of_landing_pages-2.1-768x550.jpg-300x215.jpg 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f146f elementor-widget elementor-widget-text-editor\" data-id=\"62f146f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now if all of that geek speak went over your head, just know that the benefits of landing pages \u2014a single objective, no distractions, better message match, and the ability to test \u2014gradually <strong>increase conversion rates<\/strong> and <strong>decrease cost per lead<\/strong> over time.<\/p><p>By how much, you ask?<\/p><p>Well, it depends on many factors.<\/p><p>Let\u2019s take a look.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4976c elementor-widget elementor-widget-heading\" data-id=\"fd4976c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The results: sending pay per click traffic\nto landing pages instead of a website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6baccef elementor-widget elementor-widget-text-editor\" data-id=\"6baccef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here\u2019s what our results looked like after running traffic to both our customer\u2019s website<br \/>and the dedicated landing pages we built for them.<\/p><p><strong>Sending traffic to their website:<\/strong><\/p><p><span class=\"move_left_20\">Conversion rate: 3.56%<br \/>Cost per lead: $196<\/span><\/p><p>Those numbers aren\u2019t bad at all, and in more competitive markets, they would be<br \/>considered amazing (some contractors are willing to pay $400+ for an exclusive,<br \/>qualified lead).<\/p><p><strong>Note:<\/strong> Keep in mind these are <span class=\"under_line_border\">exclusive leads<\/span> , which means they aren\u2019t being sold 5+ times as is the case with <span class=\"under_line_border\">lead generation websites for contractors<\/span>.<\/p><p>But even so, we knew our landing pages would do a much better job at turning traffic into leads. And after a few months of testing and optimizing, our hunch was confirmed:<\/p><p><strong>After switching to landing pages:<\/strong><\/p><p><span class=\"move_left_20\">Conversion rate 5.77%<br \/>Cost per lead: $121<\/span><\/p><p>Now I\u2019m no mathemagician, but I can do basic math.<\/p><p>The use of landing pages ended up <strong>reducing their cost per lead by $75.<\/strong><\/p><p>That means we\u2019re now able to generate an <strong>additional 63 leads for our customer each month<\/strong> \u2026from the same budget!<\/p><p>And these extra leads go on to add an additional six figures per month, and seven figures per year in revenue for our customer.<\/p><p>In other words, it pays to test.<\/p><p>And the best part is the optimization process never ends. There are always new<br \/>headlines to try, content to mix in, offers to run, and page elements to shuffle around in order to continue moving the needle.<\/p><p>Our current conversion rate of 5.77% is the new benchmark, but with a few more tests we should be able to increase it further (which happens fairly often when you have a whole department dedicated to testing).<\/p><p>Over time, we\u2019ll be able to drive even more leads from the same marketing budget, essentially reducing their cost of marketing and helping them grow faster.<\/p><p>That\u2019s the beauty of ongoing <span class=\"under_line_border\">landing page conversion rate optimization<\/span> , and it\u2019s a crucial part of our <span class=\"under_line_border\">contractor marketing strategy<\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e4e98 elementor-widget elementor-widget-heading\" data-id=\"84e4e98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It\u2019s time for you to use landing pages!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-847f1f9 elementor-widget elementor-widget-text-editor\" data-id=\"847f1f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From our experience, using landing pages over websites as the destination for pay per<br \/>click traffic is the right move 95% of the time. There are of course exceptions to the rule,<br \/>but they are few and far between.<\/p><p>And the more money you spend each month on pay per click to send traffic to your<br \/>landing pages, the more tests you can run, and the faster you can make significant<br \/>improvements to your conversion rates (and thus, get more leads for your money!)<\/p><p><strong>Bottom line:<\/strong> If you\u2019re not using high-converting landing pages in tandem with your<br \/>Google, Bing, and Facebook campaigns, you\u2019re missing out on a ton of additional leads<br \/>for your business!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2729c78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2729c78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dc74f4\" data-id=\"2dc74f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-703c1b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"703c1b5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5d71f63\" data-id=\"5d71f63\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dddec77 title_before_37 elementor-widget elementor-widget-heading\" data-id=\"dddec77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to own your market?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8eb2ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f8eb2ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Book a quick no-hassle demo to learn how you can scale your contracting business faster through proven, ROI-driven online ads.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb9ce6 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"8fb9ce6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Demo<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69fdc2d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"69fdc2d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d426fae\" data-id=\"d426fae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0cacd26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cacd26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2ded36b\" data-id=\"2ded36b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b42fe7a title_with_border first  title_before_37 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b42fe7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Continue Reading<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b42ed6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b42ed6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9e894f6\" data-id=\"9e894f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-800b92e elementor-widget elementor-widget-image\" data-id=\"800b92e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"303\" height=\"171\" src=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-How-1-Ad-Experiment-Increased-Lead-Volume-for-a-Pool-Contractor-by-246-\u2192-0-Webrunner-Case-Study-Pools-R-Us-400x225.jpg.jpg\" class=\"attachment-large size-large wp-image-243\" alt=\"\" srcset=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-How-1-Ad-Experiment-Increased-Lead-Volume-for-a-Pool-Contractor-by-246-\u2192-0-Webrunner-Case-Study-Pools-R-Us-400x225.jpg.jpg 303w, https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-How-1-Ad-Experiment-Increased-Lead-Volume-for-a-Pool-Contractor-by-246-\u2192-0-Webrunner-Case-Study-Pools-R-Us-400x225.jpg-300x169.jpg 300w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f456945 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f456945\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How 1 Ad Experiment\nIncreased Lead Volume for\na Pool Contractor by 246%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-858afd7 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"858afd7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">April 21, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/0%20Comments\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">0 Comments<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-498ee8a\" data-id=\"498ee8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddcfa48 elementor-widget elementor-widget-image\" data-id=\"ddcfa48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"303\" height=\"171\" src=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-Debunking-Lead-Cost-for-Maximum-Growth-\u2192-0-Debunking-Lead-Cost-for-Max-Growth-BLOG-THUMB-1-400x225.jpg.jpg\" class=\"attachment-large size-large wp-image-244\" alt=\"\" srcset=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-Debunking-Lead-Cost-for-Maximum-Growth-\u2192-0-Debunking-Lead-Cost-for-Max-Growth-BLOG-THUMB-1-400x225.jpg.jpg 303w, https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-Debunking-Lead-Cost-for-Maximum-Growth-\u2192-0-Debunking-Lead-Cost-for-Max-Growth-BLOG-THUMB-1-400x225.jpg-300x169.jpg 300w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a371fd5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a371fd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Debunking Lead Cost for\nMaximum Growth<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb0a5a elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3fb0a5a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">April 21, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/0%20Comments\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">0 Comments<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b6ce4ba\" data-id=\"b6ce4ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b538f5 elementor-widget elementor-widget-image\" data-id=\"1b538f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"303\" height=\"171\" src=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-Scaling-Fast-with-Paid-Ads_-10-Must-\u2013-Haves-\u2192-0-Scaling_Fast_with_Paid_Ads-10_Must_Haves-Header-3-400x225.jpg.jpg\" class=\"attachment-large size-large wp-image-245\" alt=\"\" srcset=\"https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-Scaling-Fast-with-Paid-Ads_-10-Must-\u2013-Haves-\u2192-0-Scaling_Fast_with_Paid_Ads-10_Must_Haves-Header-3-400x225.jpg.jpg 303w, https:\/\/blogtest.ocndev.com\/wp-content\/uploads\/2023\/09\/Link-Scaling-Fast-with-Paid-Ads_-10-Must-\u2013-Haves-\u2192-0-Scaling_Fast_with_Paid_Ads-10_Must_Haves-Header-3-400x225.jpg-300x169.jpg 300w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-816ad99 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"816ad99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scaling Fast with Paid Ads:\n10 Must \u2013 Haves<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd8d80 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7cd8d80\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">April 21, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/0%20Comments\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">0 Comments<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70d6b30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70d6b30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ece91f3\" data-id=\"ece91f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Roofing Marketing Case Study: 63 Extra Leads Per Month From The Same Budget Case Studies Marketing August 28, 2023 Conventional wisdom says that if you want more leads from your contractor marketing efforts, all you have to do is increase your budget. And although that works, most times it\u2019s possible to squeeze out more leads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/blogtest.ocndev.com\/index.php\/wp-json\/wp\/v2\/pages\/14"}],"collection":[{"href":"https:\/\/blogtest.ocndev.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogtest.ocndev.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogtest.ocndev.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogtest.ocndev.com\/index.php\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":430,"href":"https:\/\/blogtest.ocndev.com\/index.php\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":487,"href":"https:\/\/blogtest.ocndev.com\/index.php\/wp-json\/wp\/v2\/pages\/14\/revisions\/487"}],"wp:attachment":[{"href":"https:\/\/blogtest.ocndev.com\/index.php\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}